TRUTV REBRAND MONDO

 

Tru wanted to rebrand themselves from "the car crash network" to the fresh new home for comedy.  I wrote and directed over 30 IDENTS for talent like the Lucas Brothers, Impractical Jokers, Friends of the People, Chili from TLC and many more. Backed by Phil Erney producer-extraordinaire and Creative Director Daniel Dorneman we laughed our way through Atlanta, NYC, and LA.